About Daily Habit

The first of its kind, Daily Habit combines the effectiveness of full-spectrum CBD with the health benefits of MCT, all in the convenient form of a dry powder.

Our careful formulation easily mixes into coffee, shakes, dressings, and recipes, while the taste and scent of the full-spectrum CBD has been greatly minimized. While the health benefits of CBD are incredible and vast, our promise to you is that by creating a new daily habit of using Daily Habit, you will just feel better.

organic hemp

Our organically grown hemp is sourced carefully from a US-based farm.

convenient & easy to mix

Unlike oils, tinctures, and pills, Daily Habit's powder formulation is clean, convenient, and easily mixes into your favorite drinks & recipes.

immediate benefits

Our full-spectrum CBD, combined with keto-friendly MCT oil as a carrier, ensures the benefits of CBD are experienced within minutes.*

Why CBD?

Cannabid oil, better known as CBD is a naturally occuring chemical compound, called an endocannabinoid, found in both variations of the Cannabis Sativa plant, hemp and cannabis. Both plants produce endocannabidnoids, but the main difference between the two plants is the amount of the psychoactive part, the THC in the plant. Hemp plants used for CBD contain less then 0.3% THC. CBD derived from hemp allows you to utilize the anti-inflammatory and antioxidant benefits without any actual “high”.

All human bodies (and most pets too) have a system called the endocannabinoid system and the one job it has is to help the body maintain balance or homeostasis. It needs endocannabinoids to help do its job properly, especially in times of stress, illness or even life in general. That’s why CBD is so beneficial for so many, it helps keep your body in it’s healthy balance rhythm so it can keep up with you ever day.

The full spectrum CBD used in Daily Habit, provides not only all those health benefits without any psychoactive effects or a high, but it also comes with all of the the other benefits from the hemp plant too. This is called the entourage effect. CBD on its own is pretty awesome, CBD with it’s entourage is a wellness powerhouse and comes with incredible backup, like terpenes and additional endocannabinoids to help your body feel even better.

Meet the Founders

Daily Habit is the creation of Co-Founders, Brooke Alpert & Chris Mirabile.

Brooke, a three-time published author and nationally recognized dietitian, and Chris, a health enthusiast and entrepreneur, teamed up to bring the first full-spectrum CBD powder-based supplement to market in Spring 2018.

Brooke Alpert

co-founder, dietitian & author

Brooke Alpert, M.S., R.D., C.D.N. is a certified holistic cannabis practitioner, a nationally recognized nutrition expert and a best-selling author. She is the founder of B Nutritious, a private nutrition counseling and consulting practice in New York City.

Brooke’s interest in cannabis, particularly in CBD came from trying to help her husband Todd, manage his debilitating autoimmune disease. Seeing what CBD could do for her husband, Brooke brought CBD into her private practice and saw improvement not only in her clients with specific conditions, but also her clients that just wanted to see their overall wellness improve.

Having to navigate her husband and clients through all the options and seeing how so many of the products out there were not adequate or used substandard ingredients, led Brooke to team up with her partner, Chris, to create the best CBD wellness supplement the market had ever seen.

Chris Mirabile


Chris Mirabile is a serial entrepreneur, starting his career as founder & CEO of the location-based social network, Hotlist. Since then, Chris has started businesses in industries ranging from financial technology, commercial real estate tech, to digital health.

Chris’ interest in CBD was spurred by his passion for health, wellness, and medicine, and his experience with a seizure as a brain tumor survivor. As a weekly volunteer at NYU Langone Hospital, working with children undergoing epilepsy treatment, Chris’ interest in CBD was sparked by its potential therapeutic benefits. After using CBD himself and experiencing the benefits firsthand, Chris was determined to bring a best-in-class product to the market, for all to benefit from.